Create WordPress Website is een bericht van: Ber|Art Visual Design and WordPress Webhosting

Create WordPress Website

Create WordPress Website

While I do have some issues with WordPress, it is one of my favorite CMS tools, because it’s easy to use, manage, and customize. In this post I’m going to give you a bit of insight into how I manage a WordPress website.I’m going to assume you have already chosen the topic for your website.

If you haven’t, you might want to check out this post from SEOMoz to help you. While most people use WordPress as a blogging tool, I prefer to use it as a CMS for magazine or newspaper style site. Why WordPress and not another CMS? It’s easier to administer, easier to get writers to upload and format their own content, and it has RSS and other social tools built in or that can be integrated very easily with plugins.

Keyword Research – You’ll need to do your keyword research. Decide what’s important and divide your content into different categories: evergreen content, primary content, secondary content, head & tail content, current events, and possibly even linkbait/social media content.

Evergreen Content – Some people call it evergreen content, some call it flagship content. Whatever you want to call it, this is the best content your website will have and should be written by your best writer. This will also probably be the most expensive content to produce, so you’ll have to do it in stages. Every time I put a piece of evergreen content up, I use  a plugin like crosslinker to automatically create internal links for specific words. Sure I could create the links manually, but crosslinker saves me time and picks up every instance in the past and any in the future. Little steps like this can reduce your maintenance.

Primary and Secondary Content – Look at your keywords and try to prioritize this content in order of importance. This will help you schedule the content production out over the next few months/years. Sometime I’ll use crosslinker for these posts but sometimes I won’t. It’s a case by case decision.

Head & Tail Content – I’m sure there’s another name for this but that’s what I call it. Let’s say I want to create an article titled “Best Family Friendly Restaurants in New York City.” In that article, chances are good that I’m going to have some editorial content to open and close the article, but the middle will have a brief description highlighting individual restaurants and links to those restaurants.

But what if, instead of  linking to the individual restaurants, I linked to another internal page on my website with a more detailed review of the restaurant? If I wrote each of the individual restaurants (tail pieces) first, then writing the head would be a lot easier. Also if I gave the “head” article a social/linkbait feel it can increase the number of page views, since most social media articles tend to be hit and run type of traffic. As a result, this tactic gets me more bang for my buck.

Current Events – Having an editorial calendar is really a must IMHO. You can keep track of events that affect everyone like national holidays, but you should also include specific things to your vertical, like the Daytona 500 for your racing website. You can also branch out and look for other non traditional tie-ins (maybe a celebrity in your field is a contestant on Dancing With the Stars this year). By knowing what is coming and when, you aren’t living on the edge.

Social Media and Linkbait – While this is a lot more competitive than it was in the past, IMHO it’s still a no-brainer. It’s the most cost effective way of driving links, traffic, and sending social signals that people are visiting your website to search engines like Google. You need to work linkbait into your content creation schedule. Use situations like current events and head and tail creation wherever possible.

If your industry can support it, you can create it as often as once every 1-2 weeks. At the other end of the spectrum once every 2-3 months is the longest I’d let it go. Some websites like Weburbanist go with 100% linkbait. It’s important to find the right time frame that works for you.

..

Berrie Pelser, Ber|Art Visual Design:
Ber|Art is een zakelijke Internet service provider c.q. webhoster die gespecialiseerd is op het gebied van betrouwbare en veilige kwaliteit hosting, WordPress Hosting en (web) design. De onderneming levert, in nauwe samenwerking met partners, oplossingen aan het MKB op het gebied van SEO, domein, shared, applicatie en e-commerce hosting als mede managed colocated server hosting. Ber|Art WordPress SEO Domein Magento Typo3 Google VPS Cloud Hosting Design at Ber|Art

Hosting catergoriën: Cloud Computing, Domeinen, Google nieuws, Google seo, Hosting nieuws, Internet, Magento, Overige, Security, seo, Webdesign, Webhosting, WordPress, Social Networks, Forums
WordPress blogs: WordPress Host, Webwinkel Host, WPMU, European Cloud Computing, WordPress.ber-art.nl

..

Read more on: Wolf-howl.com

Nieuwste berichten:

• 50 WordPress SEO tips
• Google real-time search
• WordPress 3.0.2
• WordPress Premium
• Google SEO in 2010
• WordPress Website
• SES Amsterdam

Vergelijkbare berichten:

• 100 Social Networks
• WordPress best practices
• WordPress SEO Bloggers
• Installing WordPress
• Google SEO Experts
• WordPress SEO Plugins
• Opschoning Google-index
• WordPress Plugins
• Google Mayday Update
• Zoekmachine Trends
• 100 Top Twitter Tools
• WordPress for iPhone iPad